Serotta . . .
Serotta February 27th, 2007Will now be spelled Ser-H-O-T-ta.
And the HSG on this bikes stands for Hot Sexy Girls, which is who they prefer to be riding their bikes. Which is why they teamed up with ValueAct Capital, duh. 
And the HSG on this bikes stands for Hot Sexy Girls, which is who they prefer to be riding their bikes. Which is why they teamed up with ValueAct Capital, duh.